The Rise Of Digital Influencers

Sometimes only at a second or third glance will you notice it, but among those modeling and promoting the biggest brands there are virtual figures, which are in fact clusters of computer pixels.

We spend many hours of the day in front of our screens and the virtual world takes up more and more space in our lives.
The future vision according to the ‘metaverse’, a parallel universe in which we not only absorb digital content but can also participate in these lives and blur the boundary between physical and digital space.

The world is on its way there; works of art, virtual currencies and assets and a fashion market that generates many new opportunities.
Already today, we can purchase virtual fashion items that dress our avatar figures across various games and platforms.
These virtual figures blend around us, and as technology advances, it becomes harder to tell what is real and what is not. In recent years, avatars have joined the ranks of social media influencers, realistic digital figures who lead a full and documented lifestyle online.

The coronavirus accelerated the matter when it found in them a solution for virtual shows that can be watched remotely.
These virtual models collect campaigns for major brands, with modeling agencies managing their businesses, just like their human counterparts.

One of the hot figures on the network is a virtual character, 19 years old from Los Angeles with a super realistic appearance documented on her account. Beyond the external look, she reveals her life story and shows, post by post, more details about her past.

Another character, the first virtual model from Japan models for dozens of leading brands fashion brands alongside campaigns for various companies. Among the promotional collaborations, she gives her followers a glimpse into the charms of Japanese culture.

Another prominent figure with big eyes and a doll like appearance, has already worked with major fashion houses worldwide and posts outfits matching those of celebrities.
She is vegan and an activist, using the platform to promote important causes close to her heart such as diversity and inclusion in society, environmental and animal welfare.

Another virtual supermodel is considered the first virtual supermodel, a South African with deep flawless dark skin, whose account opened in 2017 and quickly made it clear she is not a real human figure.
Finally, one of the figures has a Mediterranean look and curly hair, with photos in an urban background that reveal her origin.